Elon Musk seems to be trying to sabotage X by telling major advertisers "go fuck yourself."
It gives weight to a theory that Musk may be deliberately trying to sink X, formerly Twitter.
Those banks have since been trying to sell the debt — which looks increasingly worthless as Musk drives X into the ground.
In the meantime, X and Musk must pay millions of dollars in interest to their financiers.
"There is no way back, there is no way to reverse the statement Elon made yesterday," said Ruben Schreurs, chief strategy officer at the marketing consultancy Ebiquity, which works with major advertisers.
Persons:
Elon Musk, Martin Sorrell, —, NBCUniversal, Musk, Linda Yaccarino, Linda, Jerod Harris, Matt Levine, Levine, Lou Paskalis, Musk's, Paskalis, BI's Grace Kay, Kali Hays, it's, Elon, Ruben Schreurs, Yaccarino, didn't
Organizations:
Service, The New York Times, Apple, Disney, IBM, Bloomberg, Bank of America, AJL, Musk's Twitter, Ebiquity, X